DeepTarget's 2026 Digital Impact Awards Showcase Data-Driven Growth in Community Banking

Community financial institutions are finding new ways to turn everyday digital banking into a measurable engine for growth, and DeepTarget, Inc. is recognizing the leaders making it happen. The company announced the winners of its 2026 Digital Impact Awards at the annual JH Connect Client Conference in Kansas City, honoring banks and credit unions that use automated, data-driven personalization inside Jack Henry's Banno platform to deliver tangible business outcomes.

Dow Credit Union took top honors for a personalized Preferred Checking experience launched directly from Banno. The experience adapts content based on whether a member already has Preferred Checking, provides personalized monthly status and qualification information, and uses customized member data fields to create a seamless in-app path to a dedicated microsite. The result is a more useful and individualized digital banking experience that demonstrates how integration and relevant content can drive engagement.

"True innovation isn't just about adopting new digital tools - it's about using data to make every member interaction count," said Mark Gandy, Chief Information Officer at Dow Credit Union. "Deploying the DeepTarget plug-in in Banno allowed us to tailor content dynamically based on each member's specific relationship and qualification status. The result is a frictionless, personalized path that empowers our members and drives tangible engagement across our digital channels."

The other 2026 Digital Impact Award finalists honored at JH Connect include IncredibleBank, recognized for mortgage and deposit campaigns designed to turn one relationship into a broader banking relationship; Georgia United Credit Union, for personalized card and checking engagement that turns generic advertising into individualized messaging; Ohio Valley Bank, for targeted debit and early-relationship communications that strengthen relationships during the first 120 days and beyond; and Stone Bank, for segmented campaigns that match deposit offers to different audiences based on profile, product opportunity and need.

"Generic digital advertising is obsolete and today's growth leaders understand that every digital touchpoint is an opportunity for real connection with their accountholders," said Preetha Pulusani, CEO of DeepTarget. "Community institutions hold an inherent advantage in the trust they've built with their accountholders but activating that trust digitally requires real precision. Dow Credit Union and our 2026 finalists have demonstrated that embedding automated, intelligent personalization directly into Banno delivers both an exceptional user experience and meaningful financial return."

Integrated as a plugin within Jack Henry's Banno platform, DeepTarget enables community financial institutions to move beyond one-size-fits-all marketing and turn daily digital interactions into primary drivers of deposit growth, product adoption, and long-term relationship value. DeepTarget reporting connects in-app engagement directly to bottom-line conversions and balance growth, empowering institutions to clearly measure where and how digital ROI is generated.

The implications for Texas community banks and credit unions are significant. As institutions across the state seek to compete with larger players, tools that deliver personalized, data-driven engagement can help them deepen relationships, grow deposits, and measure return on digital investments. The recognition of Dow Credit Union and the finalists underscores a broader shift: generic messaging is giving way to precision targeting, and community institutions that embrace intelligent automation are positioning themselves for sustainable growth.

To learn more about DeepTarget's approach to intelligent digital personalization, visit DeepTarget, Inc.