Altify to Showcase MaxAI Inside Salesforce at Dreamforce 2026, Addressing AI Adoption Gap in Enterprise Sales
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Altify, a provider of strategic revenue execution systems built natively in Salesforce, has announced its participation in Dreamforce 2026 with two exclusive events aimed at enterprise sales leaders. The company will host an invitation-only Agentforce Lounge from September 15-16 at the SPUR Urban Center in San Francisco, and a featured fireside chat with CEO Patrick Morrissey on September 16 at 10am. The move comes as many enterprise sales organizations struggle to translate significant AI investments into measurable revenue outcomes.
The Agentforce Lounge, located steps from the Moscone Center at 654 Mission St, is designed as a private venue for senior sales leaders to engage with Altify’s executive team, experience MaxAI operating live inside Salesforce, and network with peers facing similar challenges. Altify’s leadership, including CEO Patrick Morrissey, CTO Toby Hottovy, Chief Sales Officer Skeet Alderson, and Chief Customer Officer Bob Slaby, will be present throughout the event. Qualified enterprise sales leaders attending Dreamforce 2026 may request a lounge pass here.
The fireside chat, titled “What It Actually Takes to Turn AI Into Revenue,” will examine why many AI initiatives fail to improve win rates or forecast reliability. Morrissey will be joined by guest enterprise sales leaders to discuss the decisions that separate organizations achieving measurable AI-driven improvement from those applying new tools to unchanged processes. The session will also cover the practical realities of embedding AI natively inside Salesforce workflows and what CROs should prioritize for 2027 planning. “AI is everywhere in enterprise sales right now. But win rates are not climbing, forecasts are not getting more reliable, and most frontline reps are not working any differently,” said Patrick Morrissey, CEO of Altify. “The session on September 16 is about getting honest about why that is and what to do about it.”
Altify’s MaxAI provides an AI execution layer that moves strategy through to closed revenue. Built directly inside Salesforce rather than alongside it, MaxAI delivers real-time account intelligence, deal qualification guidance, relationship mapping, and pipeline discipline at the point of execution. It is purpose-built for enterprise sales organizations managing complex, multi-stakeholder deals where the distance between strategic intent and frontline execution is where revenue is lost. Attendees at the Agentforce Lounge will see MaxAI running live inside Salesforce across both days.
Nigel Cullington, CMO of Altify, emphasized the importance of the event: “Dreamforce brings together the world’s most forward-thinking enterprise sales leaders. We wanted to create a space away from the noise where those leaders can have the conversations that actually matter: how do you move from AI pilot to AI execution, and how do you make that change show up in your numbers?”
The implications for Texas businesses are significant. As a major hub for enterprise sales operations across technology, healthcare, and telecommunications, Texas companies are increasingly investing in AI to drive revenue. Altify’s focus on native Salesforce integration and measurable outcomes could provide a blueprint for Texas sales organizations looking to close the gap between AI adoption and actual revenue impact. With customers including AWS, GE Healthcare, and T-Mobile, Altify’s approach may influence how Texas enterprises structure their sales processes and technology stacks in the coming year. The fireside chat is open exclusively to registered lounge guests; enterprise sales leaders may reserve a seat here, though space is very limited.