ORGANA International to Showcase New Mineral Shots Retail Display at ECRM

ORGANA International is gearing up for the ECRM Vitamin, Weight Management & Sports Nutrition Session, scheduled for Sept. 14-17 in Palm Beach Gardens, Florida. CEO Larry Mills will lead the company's efforts to introduce its wellness portfolio to buyers from major health, specialty, food, drug, and mass retail channels. The event provides a platform for brands to engage in scheduled meetings with retailers, focusing on product discovery and new opportunities.

Among the products ORGANA will highlight is its new Mineral Shots, presented in a colorful point-of-purchase display designed to streamline merchandising for retailers. The individual bottles are packaged in a countertop display that enhances visibility and simplifies consumer discovery. The packaging emphasizes that Mineral Shots are all-natural and caffeine-free, catering to consumers seeking convenient mineral nutrition without stimulants.

Mills expressed enthusiasm about the ECRM session, noting, "We're excited about ECRM because it gives us an opportunity to sit down with buyers from some of the most important retail channels in the country and show them what makes ORGANA different." He added, "We've spent decades building the brand and developing natural wellness products, and we're looking forward to introducing both ORGANA and new concepts like Mineral Shots to retailers."

The Mineral Shots format extends ORGANA's long-standing focus on plant-derived mineral nutrition into a convenient single-serve option. For retailers, the display offers a practical solution to introduce the product while maximizing shelf presence. "We wanted something that wasn't only convenient for consumers but also made sense at retail," Mills explained. "The display gives retailers a simple way to introduce Mineral Shots while making the product highly visible to shoppers."

Founded in 1997, ORGANA International has built its portfolio around plant-derived minerals and natural wellness formulations, including Fulvic Acid Trace Mineral Drink, Liquid Oxygen, Essiac Tea, and magnesium creams. The company's participation at ECRM aligns with its broader strategy to expand U.S. distribution and build brand awareness. Consumers can explore and purchase ORGANA products through the company's Amazon storefront and on OneLavi.com. More details about the company's wellness philosophy are available at organa.net.

The ECRM session comes at a time when consumer interest in natural wellness is surging, and retailers are seeking products that stand out and fit their store formats. Mills noted, "There's tremendous interest in natural wellness, but retailers are also looking for products that can stand out and make sense within their stores. We're excited to bring the ORGANA story to ECRM and explore where we can go next."

ORGANA International, headquartered in Springville, Utah, is a customer-first company with a 5-star BBB rating and nearly three decades of dedication to natural wellness. Its products are designed to restore vital elements often missing in modern lifestyles, and the company remains committed to delivering natural, bioavailable solutions.