SpecialtyRx Showcases National Reach at FHCA 2026 with Purple Exhibits

ORLANDO, Fla. – SpecialtyRx, the nation's largest privately owned long-term care pharmacy, made a significant impression at the Florida Health Care Association's (FHCA) 2026 Annual Conference & Trade Show, held July 26-30 at Rosen Shingle Creek. The company's 20-by-20 island exhibit at Booth 713 was among the largest and most visually prominent at the sold-out event, which drew more than 1,000 long-term care leaders and over 300 exhibiting companies.

The exhibit was designed to reflect SpecialtyRx's national growth and commitment to clinical excellence. With bold purple branding, tall towers, and large-format graphics conveying messages such as "National Reach. Personal Touch," "Power You Can Count On," and "Trusted by 1,000+ Facilities," the space was crafted to facilitate meaningful conversations. An open layout, illuminated graphics, and hospitality areas allowed attendees to engage comfortably, reinforcing the company's reputation for dependability and personal service.

SpecialtyRx serves approximately 350,000 patients annually through 15 full-service pharmacy locations, supporting more than 1,150 healthcare facilities across 18 states, including skilled nursing facilities, assisted living communities, and rehabilitation centers. The FHCA exhibit translated this national presence into a physical environment that communicated scale and accessibility.

The partnership between SpecialtyRx and [Purple Exhibits](https://purpleexhibits.com) has spanned seven years, with roughly six trade show exhibits completed together annually. This long-standing relationship was evident on opening day when the SpecialtyRx team arrived just 15 minutes before the show floor opened, confident that the exhibit was fully installed and ready. Purple Exhibits managed every detail, from design and fabrication to logistics and installation, allowing SpecialtyRx's team to focus on engaging with industry professionals.

Purple Exhibits coordinated early move-in access, ensuring the exhibit was completed and inspected ahead of time. All graphics were reprinted and tested, with a notable upgrade of the center curved graphic to tensioned SEG fabric for a cleaner finish. This meticulous preparation underscored the trust SpecialtyRx places in Purple Exhibits, as highlighted by Itzy Holczler, Head of Sales and Marketing at Purple Exhibits: "After seven years and approximately six exhibits together every year, they know we will take responsibility for every detail."

The successful exhibit at FHCA 2026 underscores SpecialtyRx's position as the largest privately owned long-term care pharmacy in the nation, with a network that continues to expand. By bringing its brand to life on a national stage, the company reinforces its commitment to serving long-term care providers and patients across the country.