NCL Unveils Rebrand, New Website as Wellness Company Expands Nationwide

NCL, the wellness brand formerly known as Natural Cure Labs, has entered the next phase of its brand transition with a newly rebuilt website and plans for updated packaging and an expanded product lineup. The company announced the changes on July 5, 2026, marking a shift from its original name to the streamlined NCL identity already used by its team and customers.

The rebrand, first announced earlier this year, reflects the company's growth since its founding in 2015. NCL has evolved from a single monolaurin supplement into an award-winning wellness brand serving more than 200,000 customers worldwide, with over 35 million capsules sold and more than 7,000 verified customer reviews. The company's products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, TikTok Shop, and others.

According to the company, its previous website no longer reflected the scale of the business, which has grown into a nationwide, multi-retailer operation. The new site was built to support that growth, with an updated design, expanded product information, and infrastructure to accommodate what's ahead. New product labels reflecting the NCL brand identity are currently in production and are expected to begin appearing in shipments and on major online marketplaces soon. The formulations inside remain unchanged; only the packaging is being updated to align with the company's new visual identity.

"The name change was the first step, and the new website is the next one live," said Damon Sununtnasuk, Founder & CEO of NCL. "New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."

NCL emphasized that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by a new product built to the same standards the company has maintained since 2015.

The rebrand comes on the heels of significant recognition for the company. NCL was named to the 2025 Inc. 5000 list of fastest-growing private companies in America, received multiple Stevie Awards from the American Business Awards, and is a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer. The company has also been a two-time Gator100 honoree (2025, 2026).

For the Texas business community, NCL's expansion signals the growing demand for science-backed dietary supplements and the importance of brand evolution in scaling a wellness company. Additional details will be released as each phase of the transition is completed. More information is available at naturalcurelabs.com.