ICON Smile Studios Opens Flagship Multidisciplinary Campuses in Virginia Beach and Norfolk

By The Building Texas Show
ICON Smile Studios expands its integrated dental care model with two new flagship campuses in Virginia Beach and Norfolk, continuing a 65-year legacy of specialty dental care in Hampton Roads.

Found this article helpful?

Share it with your network and spread the knowledge!

ICON Smile Studios Opens Flagship Multidisciplinary Campuses in Virginia Beach and Norfolk

ICON Smile Studios, the Hampton Roads specialty dental group founded by Dr. Yugal Behl and Dr. Monika Madan, has opened two flagship multidisciplinary campuses in Virginia Beach and Norfolk, marking a significant expansion in the organization's history. The new locations, at 125 Independence Boulevard in Virginia Beach and 155 Kingsley Lane in Norfolk, bring together orthodontics, periodontics, implant dentistry, pediatric dentistry, and oral surgery under one roof.

This integrated model aims to improve patient experience and clinical outcomes by allowing patients of all ages to receive coordinated specialist care without the need for multiple referrals across different offices. Dr. Behl, who has been practicing for over two decades, emphasized that the goal is to provide specialist-level care to every family in Hampton Roads, regardless of their zip code. The flagship campuses are the clearest expression of that vision, bringing together the specialties families need most in one visit.

The legacy of ICON Smile Studios traces back to 1960 when Fulton Orthodontics opened as one of the region's pioneering practices. Over the years, Albinder Orthodontics and Virginia Beach Orthodontics also became part of the Behl Orthodontics network, which Dr. Behl has grown to seven locations across Virginia Beach, Chesapeake, Suffolk, Hampton, and Yorktown. Dr. Behl's credentials include a Doctor of Science in Oral Biology and specialty certification in orthodontics from Boston University, and he is a Diamond Invisalign provider. In 2026, he completed an Executive MBA at William & Mary's Raymond A. Mason School of Business to strengthen his leadership skills as the organization scales.

Co-founder Dr. Monika Madan, a periodontist and implant specialist, stressed that patients shouldn't have to navigate multiple offices for their dental needs. By collaborating under one roof, specialists can achieve better outcomes and reduce patient stress. The new flagships are designed to facilitate this collaborative approach.

The openings are part of a multi-year expansion plan that includes future locations in Hampton in 2027 and Williamsburg in 2028. Dr. Behl noted that the next 60 years are about honoring the past while investing in the future, developing exceptional leaders, and continuing to serve generations of Hampton Roads families.

This expansion reflects a broader trend in dentistry toward integrated, multidisciplinary practices, which could set a new standard for patient care in the region. By offering comprehensive services in a single location, ICON Smile Studios is positioned to become a one-stop destination for specialty dental care, potentially improving accessibility and convenience for patients. For more information about ICON Smile Studios and its services, visit iconsmilestudios.com.