This Texas Wave Pool is Sold Out Year-Round — And It's Not What You'd Expect

‪@Wacosurf‬ is sold out year-round — and 99% of the people surfing there have never touched an ocean wave. David Taylor and Luke Schock bought a 60-acre wave pool in 2021, moved from Encinitas, CA with a 6-month-old baby, and are now building Desperado: a 400-acre surf community in the heart of Texas. ‪@VisitWacoTexas‬  

In this episode of ‪@thebuildingtexasshow‬  Justin McKenzie sits down with the two owners of Waco Surf to talk about how they transformed a struggling barefoot ski ranch into one of the most unique destinations in the American South — and why their next move is building an entire community around the wave.

What you'll learn:
→ Why they bought a surf park in Waco, TX over every other city in America
→ How the customer base flipped from 99% pro surfers to 99% Texas families
→ The Desperado development: a 400-acre lifestyle community with a second surf pool, 13-hole golf course, Hot Springs resort, and Texas ranch aesthetic
→ Why Waco is no longer a "drive-by city" on the I-35
→ How manmade surf pools are democratizing a sport that used to require an ocean

"This is no longer a sport for the coastal people. This is a sport we're bringing to central Texas." — Luke Schock The Building Texas Show highlights the founders, innovators, and community leaders shaping the future of Texas — one city at a time. #WacoSurf #WacoTexas #BuildingTexas