Versus Systems CEO Highlights Drinkfinger and AI Strategy on Stock2Me Podcast

Versus Systems Inc. (NASDAQ: VS), a technology company focused on enhancing audience engagement across digital and live environments, was featured in the latest episode of the Stock2Me Podcast, produced by IBN. The episode featured CEO Luis Goldner and other key executives discussing the company's Drinkfinger initiative, which uses QR-enabled beverage carriers to connect live-event attendees with interactive games, rewards, and exclusive content. The discussion also covered Versus Systems' expansion strategy in Latin America and its broader vision for AI-powered audience engagement, including the integration of artificial intelligence and cybersecurity.

The Drinkfinger initiative represents a novel approach to bridging physical and digital experiences at live events. By scanning QR codes on beverage carriers, attendees can access interactive games, earn rewards, and unlock exclusive content. This technology not only enhances the fan experience but also provides brands and venues with a new channel to engage audiences in real time. The initiative is part of Versus Systems' broader platform that enables brands, teams, and entertainment partners to create rewarding interactive experiences that transform how they connect with consumers worldwide. For Texas businesses, this signals potential opportunities to integrate similar engagement tools into events, from sports arenas to music festivals, driving customer loyalty and creating new revenue streams.

The podcast episode also highlighted Versus Systems' strategic focus on Latin America, where the company sees significant growth potential. With Flavio Maria, general manager for Latin America, on the leadership team, the company is well-positioned to capitalize on the region's expanding live-event market. The discussion emphasized how interactive experiences can be tailored to local audiences, creating opportunities for brands to build deeper connections. This expansion could have implications for Texas companies looking to enter or partner in Latin American markets, as Versus Systems' technology offers a scalable way to engage diverse audiences.

Goldner also stressed the importance of protecting data, systems, and digital infrastructure as organizations increasingly adopt AI technologies. He noted that cybersecurity is a critical component of Versus Systems' AI strategy, ensuring that audience engagement remains safe and trustworthy. This focus on security is particularly relevant as businesses across Texas and beyond integrate AI into their operations, highlighting the need for robust safeguards to maintain consumer trust.

The Stock2Me Podcast episode, which also featured Marisol Casariego, head of partnerships for North America; Hans Pasricha, head of products; and David Catzel, chief transformation officer, provided a comprehensive look at Versus Systems' strategic priorities. The company's newsroom, available at https://ibn.fm/VS, offers ongoing updates for investors and stakeholders. For those interested in the full press release, it can be accessed at https://ibn.fm/DN7hu.

TechMediaWire, the platform that published the original announcement, is part of the Dynamic Brand Portfolio at IBN, which provides a suite of communication solutions including InvestorWire for wire distribution and editorial syndication to 5,000+ outlets. These resources help companies like Versus Systems reach a wide audience of investors, influencers, and consumers. As Versus Systems continues to innovate in audience engagement, its efforts could set a precedent for how businesses in Texas and beyond leverage technology to create immersive experiences and drive growth.