tZERO Enables Secondary Trading of buybuy BABY Intellectual Property Token on Its Regulated Platform

tZERO Group, Inc., a leader in blockchain-based financial infrastructure, has announced that the digital asset security issued by Zion Peaks, Inc., a wholly owned subsidiary of Bed Bath & Beyond, Inc. (NYSE: BBBY), is now accepting orders on the tZERO Securities Alternative Trading System (ATS), with trading expected to commence on August 12, 2026. This move transitions the buybuy BABY® Intellectual Property Token, known as the “BABY” Digital Token, from its primary issuance to a regulated secondary trading market.

The BABY Digital Token is linked to certain intellectual property associated with the buybuy BABY brand and was initially offered through a Regulation Crowdfunding (Reg CF) primary issuance conducted exclusively on the tZERO platform in 2025. With the commencement of secondary trading, eligible investors will be able to transact the security on tZERO’s regulated marketplace, providing an avenue for liquidity and price discovery following the completion of the primary offering.

Holders of the BABY Digital Token are entitled to receive an annual pro rata dividend derived from 1% of net sales from buybuyBABY.com, subject to Zion Peaks’ lawful ability to pay and declaration of the dividend. This model is designed to connect brand affinity with economic participation, allowing token holders to share in brand-related revenues while becoming engaged customers and advocates for the brand.

Alan Konevsky, Chief Executive Officer of tZERO, highlighted the significance of this transition: “This transition from primary issuance to regulated secondary trading demonstrates how tokenization can support an asset throughout its lifecycle. By combining capital formation, digital issuance and secondary liquidity within regulated infrastructure, tZERO enables issuers to bring new categories of investable assets to market and establish an ongoing connection with their investor communities.”

The addition of the BABY Digital Token to the tZERO Securities ATS further demonstrates the platform’s ability to support the complete lifecycle of tokenized securities and a broad range of asset types, including intellectual property-linked investments. tZERO’s regulated infrastructure supported the token’s initial capital raise and now facilitates its transition to secondary trading, showcasing the potential for blockchain technology to revolutionize how assets are issued and traded.

This development is important for the broader financial industry as it illustrates the practical application of tokenization in creating new investment opportunities tied to real-world brands and intellectual property. By providing a regulated venue for secondary trading, tZERO is helping to establish a more liquid and transparent market for digital asset securities, potentially attracting a wider range of investors and issuers.

For Texas, a state known for its business-friendly environment and growing technology sector, this news could signal increased interest in blockchain-based financial solutions. As companies like Bed Bath & Beyond explore innovative ways to engage investors and monetize assets, other businesses may follow suit, potentially leading to economic growth and job creation in the fintech space.

Eligible investors can learn more and access trading here. The move also underscores the importance of regulatory compliance in the digital asset space, as tZERO operates through broker-dealers registered with the SEC and members of FINRA and SIPC, ensuring investor protections are in place.

While digital asset securities carry inherent risks, including potential loss of principal and lack of liquidity, the ability to trade on a regulated platform provides a level of oversight that may help mitigate some concerns. As the market for tokenized assets evolves, tZERO’s infrastructure could play a pivotal role in shaping the future of capital formation and investment.