The Builder Market and CI Web Group Partner to Empower Texas Contractors with AI-Driven Marketing Tools

The Builder Market, a platform connecting homeowners with over 2 million professionals, has announced a strategic partnership with CI Web Group, a digital marketing agency specializing in home services. The collaboration, announced May 20, 2026, is designed to help contractors grow their businesses sustainably by providing access to marketing tools and training that were previously available only to larger companies.

According to the announcement, many skilled contractors lack the time, resources, or expertise to market themselves effectively, while homeowners struggle to find trustworthy professionals. Jennifer Bagley, CEO of CI Web Group, said, “Most contractors are exceptional at their craft but don't have a dedicated marketing team. We're not just generating leads - we're building a complete system that handles visibility, credibility, and conversion.”

The partnership arrives at a time when AI is fundamentally changing how homeowners find and hire professionals. Unlike traditional pay-to-play platforms where visibility goes to the highest bidder, AI-driven recommendations prioritize quality, relevance, and responsiveness. Through this partnership, CI Web Group provides contractors with the marketing expertise needed to stand out in an environment where quality carries more weight than advertising budget.

Brett Taylor, Founder of The Builder Market, emphasized the importance of equipping contractors with modern tools. “The best contractors shouldn't have to choose between doing great work and growing their business. This partnership ensures that the professionals homeowners find on our platform aren't just skilled - they're also equipped to communicate clearly, respond quickly, and deliver the modern service experience today's homeowners expect.”

Starting in Q2 2026, the collaboration will roll out several initiatives. These include live training workshops focused on AI tools and digital marketing fundamentals for trades businesses, priority visibility features that help qualified contractors stand out to homeowners searching in their area, a digital marketing resource library with on-demand training, templates, and implementation guides, and a Business Training Portal launching in phases throughout 2026, covering topics from estimating to customer communication.

The initiative is supported by the JustStartAI.io community, which helps trades professionals adopt AI tools practical for their businesses. CI Web Group brings experience working with more than 1,000 home service businesses and deploying over 600 AI agents through its MCP Cortex AI platform, offering technical SEO, content, local, social, and conversion systems.

Contractors on The Builder Market platform will gain access to business training, enhanced profile visibility, and marketing resources that previously required significant investment. The partnership aims to help contractors build a stronger online presence and connect with more qualified homeowners, addressing a persistent challenge in the home services industry. More information is available at thebuildermarket.com and ciwebgroup.com.