Service Excellence Marks 14 Years of PRESS PLAY Live Training for Home Service Professionals

Service Excellence, a Buda, Texas-based coaching and training company for home service businesses, recently completed another successful PRESS PLAY live training event, marking 14 years of the program designed to improve how technicians and salespeople interact with homeowners.

PRESS PLAY is not a traditional lecture but an immersive workshop where attendees practice real conversations, handle objections, and navigate customer situations they face daily in the field. The program targets plumbers, HVAC technicians, electricians, and other home service professionals, aiming to enhance communication, service delivery, and decision-making guidance without pressure.

"PRESS PLAY was built for the real world," said Todd Liles, CEO of Service Excellence. "This is not training people sit through and forget. This is a live event where technicians and salespeople practice the words, the mindset, and the process that help them serve customers better. Seeing this event so successful after 14 years tells us the trades still want training that changes behavior, not just information."

Service Excellence also offers PRESS PLAY for entire companies, aligning technicians, salespeople, customer service representatives, dispatchers, managers, and leaders around a shared process and language for customer experience. The training emphasizes listening, asking better questions, identifying real needs, explaining options clearly, and helping homeowners make confident decisions.

"Homeowners do not want pressure," Liles said. "They want clarity. They want respect. They want a professional who knows the work and knows how to communicate. PRESS PLAY teaches teams how to create that kind of experience on every call."

The program has garnered praise from industry professionals. Kendall Cooper, owner of Bowers Plumbing, said, "In one word, 'Excellent.' They always bring good training and content. I have been working with SE for about 5 years now, and my business has substantially leveled up due to the entire Service Excellence team." Andrew Plamann of Steve's Plumbing added, "Todd at Service Excellence is the real deal. My coworker and I got the genuine feeling that he wanted us to succeed and did everything he could to demonstrate that."

The completion of this event underscores sustained demand for practical, live training in the residential service trades. Service Excellence continues to work with home service business owners seeking stronger teams, better communication, consistent sales, and healthier growth.

"For 14 years, we have watched people change their careers through this training," Liles said. "Better training creates better service. Better service creates better companies. Better companies create better lives for the people inside them."

For more information about Service Excellence and PRESS PLAY, visit servextra.com.