PXG Appoints Maki Shinoda as General Manager of PXG Japan to Drive Market Growth

PXG (Parsons Xtreme Golf), the high-performance golf equipment and apparel company founded by American entrepreneur and philanthropist Bob Parsons, has appointed Maki Shinoda as General Manager of PXG Japan. The announcement, made on September 15, 2026, positions Shinoda to lead the company’s business in Japan, overseeing sales, retail, operations, and marketing to strengthen performance and expand connections with golfers across the market.

Shinoda brings more than 30 years of executive leadership experience spanning sporting goods, ecommerce, media, consumer retail, healthcare, and golf. He has held leadership roles with prominent global and Japan-based organizations, including Nike, Amazon, DAZN, Toys“R”Us, Bausch + Lomb, Bridgestone, and Playaz4Playaz. His fluency in Japanese and English, combined with deep knowledge of Japanese consumers and complex international businesses, positions him to translate PXG’s global vision into local impact.

“Japan is an important market for PXG, and we see tremendous opportunity ahead,” said PXG Founder and CEO Bob Parsons. “Shinoda-san is a proven leader with deep knowledge of the market and a strong track record of turning global strategies into sustainable growth. He is the right person to lead PXG Japan into its next chapter, and I’m proud to welcome him to the team.”

PXG currently serves golfers throughout Japan through a network of authorized retail partners, complemented by its flagship PXG Aoyama location in Tokyo. These channels provide access to PXG’s high-performance golf equipment, personalized fitting expertise, apparel, and accessories. Shinoda’s appointment signals PXG’s commitment to expanding its presence in a market where golf enjoys deep cultural significance and a large, engaged consumer base.

“PXG has built a truly distinctive brand by refusing to compromise on performance, quality, or the customer experience,” said Shinoda. “I am honored to join the company and look forward to working alongside our team and partners to introduce more golfers across Japan to everything PXG has to offer.”

For Texas, the news underscores the growing international reach of a company with strong ties to the state. PXG was founded by Bob Parsons, a U.S. entrepreneur and philanthropist, and the brand’s success abroad can translate into broader economic benefits for its Texas-based operations and suppliers. As PXG expands in Japan, it may also inspire other Texas businesses to pursue global markets, particularly in the high-value golf and lifestyle sectors.

The golf industry is highly competitive, and Japan represents one of the world’s largest markets for golf equipment and apparel. Shinoda’s experience with global giants like Nike and Amazon suggests PXG is serious about capturing greater market share. His leadership could lead to new retail partnerships, enhanced customer experiences, and increased brand loyalty among Japanese golfers. For consumers, this means greater access to PXG’s innovative products and fitting services.

PXG offers a complete lineup of right- and left-handed golf clubs, including drivers, fairway woods, hybrids, irons, wedges, and putters, all engineered to be custom fit and built to every golfer’s unique specification. The company also designs and delivers high-performance golf and lifestyle apparel and accessories. Its professional staff includes notable players such as Christiaan Bezuidenhout, Eric Cole, Celine Boutier, and Megan Khang.

For more information about PXG, visit www.pxg.com.