Pure Flix Familia Sponsors Chicano Hollywood Film Festival, Opening Doors for Latino Storytellers

The Chicano Hollywood Film Festival has announced that Pure Flix Familia, a soon-to-launch Spanish-language and bilingual streaming platform from Great American Media, will serve as an official media sponsor for its second annual event. The five-day festival, which celebrates Chicano and Latino storytelling, will feature the platform’s executives in a fireside chat and provide a dedicated lounge for creators to learn about collaboration opportunities.

Pure Flix Familia’s participation underscores a growing commitment to serving Latino audiences with faith- and family-focused programming. As part of the festival, the platform will present “Faith, Family & the Future: Introducing Pure Flix Familia,” a fireside chat hosted by Chicano Hollywood founder Johnny Murillo. Great American Media executives will discuss the vision behind the new platform, its programming strategy, and its plans to work with Latino filmmakers to develop original stories.

Johnny Murillo emphasized the significance of the partnership, stating, “Pure Flix Familia’s participation represents exactly the kind of meaningful industry connection we want to create through the Chicano Hollywood Film Festival. This is an opportunity for our filmmakers and creators to learn about a new platform that is actively looking to serve Latino families and collaborate with Latino storytellers.”

The sponsorship includes the creation of the “Spill the Café Storyteller Lounge,” a space where filmmakers and attendees can engage with Pure Flix Familia representatives and gain insight into the platform’s upcoming launch. Additionally, Pure Flix Familia will sponsor the Community Impact Legacy Award, presented during the closing night ceremony on August 2, honoring individuals who strengthen families and uplift communities.

Denise Crayne, Chief Financial Officer of Great American Media, expressed enthusiasm for the collaboration: “We are honored to join the Chicano Hollywood Film Festival and introduce Pure Flix Familia to such a dynamic community of filmmakers, creators, and entertainment leaders. Our goal is to build a welcoming home for faith- and family stories while creating meaningful opportunities for Latino storytellers to bring new voices, perspectives, and experiences to audiences.”

The festival, which will showcase more than 140 films, also includes panels, workshops, and networking events that bridge culture and commerce. For Latino creators, this partnership represents a potential new avenue for distribution and funding, as Pure Flix Familia aims to become a trusted destination for uplifting content that reflects Hispanic values.

Great American Media, established in 2021, has rapidly expanded its footprint in faith and family entertainment through brands like Great American Family and Great American Pure Flix. The launch of Pure Flix Familia signals a strategic move to capture the growing demand for Spanish-language content, a market that remains underserved in the streaming space.

As the festival unfolds, the implications for the industry are clear: major players are recognizing the economic and cultural value of Latino storytelling. By investing in this community, Pure Flix Familia is not only expanding its own reach but also providing a platform for authentic narratives that have long been marginalized. For Texas-based businesses and creators, this could open doors to new partnerships and distribution channels, reinforcing the state’s role as a hub for diverse media production.