Pride Holdings Group to Launch Pride Cell, a Mobile Service Built to Connect the LGBTQ+ Community

Pride Holdings Group (OTC: PHSE) announced the upcoming launch of Pride Cell, a mobile communications brand developed with Perch Mobile, according to NEWMEDIAWIRE. The service will offer competitive wireless connectivity through a brand centered on connection, community, inclusion, and pride, running on the AT&T network nationwide.

The move extends a year-long acquisition strategy that has assembled LGBTQ+-oriented hospitality, nightlife, entertainment, and lifestyle businesses. That expansion has pushed the company’s total assets toward the $100 million mark in 2026, a milestone management cites as evidence of durable, asset-backed value rather than speculative growth. Alongside acquisitions, Pride Holdings Group has returned a meaningful percentage of outstanding shares to treasury and seen open-market share purchases by members of management, steps aimed at strengthening its capital structure and aligning leadership with shareholders.

Pride Cell represents a different kind of addition. Rather than another standalone venue or event, it gives the company a recurring, everyday touchpoint with its community that extends beyond any single location. Management views wireless phone service as an everyday necessity, and a Pride Cell subscription is intended to function as an ongoing daily relationship rather than a one-time transaction.

The company plans for Pride Cell to serve as a connective layer across its portfolio. Because a mobile subscription is used daily, management believes it is well positioned to introduce customers, by default, to the broader roster of venues, events, media, and membership offerings through account-level perks, cross-brand promotions, and loyalty benefits built directly into the service. A Pride Cell subscription is intended to be the bridge into the wider Pride ecosystem.

That approach could lower the cost of introducing customers to new brands as the company continues to acquire and launch them, since each subscriber represents an existing, ongoing relationship rather than a new audience built from scratch. Pride Holdings Group compares the strategy to how two computer giants used their operating systems to market software brands, and it plans to use a premium cell phone service to launch its brands nationwide.

“Our goal is to build Pride Holdings Group into much more than a collection of individual businesses,” said Tim Majors, Interim CEO of Pride Holdings Group. “We are developing an ecosystem of brands that can connect with our community in everyday life. Pride Cell gives us an opportunity to enter the mobile communications market with a brand that represents our community while creating another potential recurring-revenue business for Pride Holdings Group. Just as important, it gives us a direct, everyday line to our customers that we can use to introduce them to everything else we’re building.”

Perch Mobile will supply the wireless platform and operational infrastructure supporting the branded offering. “Pride Cell is exactly the kind of partnership Perch Mobile was built to support,” said Paul Harkins, Chairman of the Board of Perch Mobile Inc. “Wireless service creates a relationship with the customer every single day. By combining Perch’s mobile infrastructure and operating platform with Pride Holdings Group’s brands and community reach, we have the opportunity to build Pride Cell into more than a wireless service. It can become an everyday connection between Pride Holdings and the customers it serves.”

For Texas, the announcement signals a model that could influence how consumer-facing brands with physical footprints build recurring revenue and cross-sell across locations. If successful, Pride Cell could demonstrate that a community-focused holding company can use a subscription service as a low-cost growth engine, a template that hospitality, entertainment, and lifestyle operators in major Texas markets may watch closely as they seek deeper, everyday relationships with customers.