PrestonPlayz Partners with ADM Endeavors for Merchandise Production at New Fort Worth Facility

YouTube creator PrestonPlayz has selected ADM Endeavors to produce and fulfill his Fire Merch line at the company's new 100,000-square-foot Fort Worth headquarters, marking a milestone in creator commerce.

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PrestonPlayz Partners with ADM Endeavors for Merchandise Production at New Fort Worth Facility

ADM Endeavors, Inc. (OTCQB: ADMQ), a vertically integrated provider of custom apparel, uniforms, and promotional products, announced that Preston Arsement, known to millions as PrestonPlayz, has chosen the company to handle merchandise production and fulfillment for his official Fire Merch line. The agreement, announced July 9, 2026, is the first marquee brand win since ADMQ completed its $13 million facility and began consolidating operations in April 2026.

The partnership brings Preston's team on-site at ADMQ's new 100,000-square-foot headquarters in Fort Worth, Texas. A member of Preston's organization will work directly with ADMQ's production and shipping teams, a model Preston is pioneering among YouTube creators to provide real-time customer service and quality oversight. This embedded approach aims to set a new standard for customer experience in the creator merchandise industry.

Preston's YouTube network includes channels such as Preston, PrestonPlayz, TBNRfrags, PrestonGamez, and PrestonReacts, totaling approximately 65 million subscribers. With billions of lifetime video views, his fan community is one of the most engaged on the platform.

ADMQ's new facility unites screen printing, embroidery, digital production, warehousing, and e-commerce fulfillment under one roof. CEO Marc Johnson stated, "We built this facility to win exactly this kind of business. Preston's organization could have placed this business anywhere in the country. They chose Fort Worth because we can produce, quality-check, and ship his merchandise under one roof." The agreement marks ADMQ's entry into creator commerce, a rapidly growing segment of branded merchandise. Management believes the embedded-team model can be replicated for other creators and high-volume e-commerce brands seeking U.S.-based production with direct oversight.

Under the agreement, ADMQ will provide screen printing, embroidery, digital production, warehousing, and direct-to-fan fulfillment for Fire Merch orders placed at firemerch.com. Financial terms were not disclosed.

This partnership underscores the economic impact of creator commerce in Texas, positioning ADM Endeavors as a key player in serving digital influencers. For the industry, the embedded-team model could become a blueprint for merchandise partnerships, offering fans faster, higher-quality service. The move also highlights Fort Worth's growing role as a hub for production and fulfillment, benefiting local employment and business development.