Pearl Named KeyCrew Verified Expert in Home Performance Data

KeyCrew Media, a real estate analytics and media network, has named Pearl as a KeyCrew Verified Expert. Pearl will contribute market intelligence and expert analysis on home performance data, real estate transparency, and the evolving standards shaping how buyers, agents, and homeowners evaluate residential properties across the U.S.

KeyCrew Verified Experts are carefully selected as prolific market trend authorities who demonstrate exceptional insight and expertise in their fields. These distinguished professionals and organizations regularly provide market insights, expert perspectives, and forward-looking analysis to help audiences navigate complex industry landscapes. Pearl's designation underscores its leadership in home performance ratings and its impact on the real estate industry.

Pearl is the nation's first independent standards and ratings organization for residential home performance. Since its founding, the company has built a comprehensive data platform that rates every home on a 1-to-1,000 scale across five pillars of home performance: Safety, Comfort, Operations, Resilience, and Energy. This rating captures what it is actually like to live in a home, beyond price, location, and curb appeal. Pearl has earned Inman's Best in PropTech Award in the Sustainability & Climate Resilience category and holds B Corporation certification, reflecting its commitment to social and environmental performance.

Every single-family home in the U.S. already has a Pearl SCORE™ – a standardized, transparent picture of how a home performs that buyers, homeowners, real estate professionals, contractors, and public-sector partners can all use at the point of transaction. This widespread availability means that home performance data is no longer a niche consideration but a mainstream factor in real estate decisions. Pearl partners with state energy offices, nonprofit organizations, and leading real estate platforms to make home performance a mainstream consideration in how homes are bought and sold.

Pearl's areas of expertise include home performance data and standards, real estate transparency and market readiness, PropTech innovation, agent education and adoption, and public sector and nonprofit partnerships. Through its Pearl App and Pearl SCORE™ Report, the company leverages technology to surface and standardize previously invisible home performance data. By training real estate professionals to incorporate home performance into listings and client conversations, Pearl is empowering agents to provide more comprehensive information to buyers and sellers. Collaborations with state energy offices and mission-driven organizations help scale home performance programs and rebate initiatives, making energy-efficient homes more accessible and affordable.

The implications of Pearl's recognition as a KeyCrew Verified Expert are significant. For the real estate industry, this partnership validates the importance of home performance data in property valuation and transaction processes. For consumers, it means greater transparency and the ability to make more informed decisions about the homes they buy or sell. For the broader housing market, standardized home performance ratings can drive improvements in energy efficiency, safety, and comfort, ultimately contributing to more sustainable communities. As Pearl continues to expand its influence, its collaboration with KeyCrew Media is poised to accelerate the adoption of home performance standards across the nation, benefiting all stakeholders in the real estate ecosystem.