NPI's Mitch Gould to Meet With Select Brands at Newtopia Now

Nutritional Products International (NPI) founder and CEO Mitch Gould will attend Newtopia Now 2026 in Denver, Aug. 18-20, where he will meet with select brands seeking experienced partners to accelerate their growth in the U.S. market. Gould, who has sold into tens of thousands of retailers throughout his decades in the health and wellness industry, has procured multimillion-dollar orders from major retail organizations including Walmart, 7-Eleven, GNC, The Vitamin Shoppe, Vitamin World, CVS, and Walgreens. He also played an integral role in the early development of Amazon's sports nutrition category, helping grow it from infancy to more than $100 million in sales.

Newtopia Now, taking place at the Colorado Convention Center, will bring together more than 500 emerging and established brands alongside retailers, distributors, investors, and industry leaders across natural products and consumer packaged goods. For Gould, the event provides an opportunity to identify companies with innovative products and strong leadership ready to take the next step in their development. "We're not looking to work with every brand," Gould said. "We're looking for companies where there is a strong fit and where we believe we can build something together. When you combine a great product and a committed entrepreneur with the right retail strategy, relationships, and execution, you have the foundation for long-term growth."

Gould's career has spanned retail distribution, manufacturing, brand development, sales, and marketing. In addition to his work with major retailers, he has partnered with high-profile athletes and celebrities including Wayne Gretzky, Steven Seagal, and Hulk Hogan on product and brand initiatives. That experience led Gould to develop NPI's "Evolution of Distribution" platform, which provides domestic and international companies with a coordinated approach to entering and expanding in the United States. The platform brings together global logistics and U.S. market entry, product readiness and regulatory alignment, market positioning and brand strategy, retail and e-commerce placement, and post-placement marketing and demand generation.

"Getting a product into the United States is only one piece of the puzzle," Gould said. "You need the right strategy before you approach retailers, and then you need the infrastructure and marketing support to build demand after you secure placement. I've spent decades working on every side of that equation." Newtopia Now's emphasis on emerging natural products makes the event particularly relevant to NPI's work with companies looking to expand their presence in the U.S. The 2026 show includes brands across food, beverage, wellness, beauty, and lifestyle categories, along with educational programming, networking opportunities, and the event's first International Pavilion.

Gould said he is particularly interested in conversations with entrepreneurs who have already built a strong product or brand and recognize that successfully scaling in the U.S. requires a comprehensive approach. "There are tremendous products being developed by entrepreneurs in the United States and around the world," Gould said. "What many of those companies need is a partner who understands how to turn that potential into retail opportunities. That's where our experience can be valuable."

Gould will be available for meetings with select brands during Newtopia Now 2026. Companies interested in discussing U.S. market expansion, retail distribution, and potential opportunities to work with NPI can contact Nutritional Products International to request a meeting. Newtopia Now 2026 takes place Aug. 18-20 at the Colorado Convention Center in Denver.