Novum Studio Raises New Funding to Launch Ahoy Project, an AI-Native Enterprise Platform

Novum Studio, the company behind the Gen Z social app Frog, has raised a new round of funding to launch Ahoy Project, an AI-native enterprise communication and collaboration platform. Internal testing is scheduled for July 2026, marking the company's expansion from consumer social to enterprise AI.

Ahoy Project is positioned as the infrastructure for AI-native enterprise transformation, delivered as an end-to-end tailored solution. Unlike conventional workplace software, it will not be sold as a standalone subscription. Instead, Novum Studio provides the underlying system and a full tailored solution for enterprises undergoing AI-native transformation, with the communication platform serving as the foundation.

Founded as a consumer social company, Novum Studio has reached more than 20 million users across the U.S. and Europe with Frog, a Gen Z social app often described as a "new-generation Snapchat." Frog gained traction through spontaneous, real-time sharing designed around authenticity and low-pressure interaction. The company said its experience building large-scale social "spaces"—where millions communicate, form groups, and coordinate in real time—directly informs its approach to enterprise collaboration.

Modern organizations face growing challenges as critical knowledge, decisions, and workflows become fragmented across chats, meetings, and disconnected tools, the company said. Ahoy Project addresses this as a conversation-driven, AI-native collaboration layer: it captures context from day-to-day communication to build a searchable enterprise knowledge base and support workflow coordination. Core capabilities include conversation-based knowledge organization, AI-assisted collaboration, and workflow support integrated directly into team communication.

Novum Studio was founded by Anna Danyi, who graduated from the London School of Economics and Political Science (LSE) in 2018 and began her career in consulting and technology. Before founding Novum Studio, she built multiple consumer applications and exited through an acquisition. In 2025, Forbes China recognized her among the Top 100 most influential global Chinese figures in AI digital products area. "We spent years understanding how millions of users communicate online," Danyi said. "In the AI era, communication itself is becoming intelligent. We believe the next generation of platforms will not only connect people — they will understand workflows, collaboration and organizational behavior."

The new funding will support the launch and international expansion of the enterprise business as artificial intelligence reshapes how organizations communicate, collaborate, and operate. Novum Studio's expansion reflects a broader shift across the technology industry. As AI becomes embedded in digital products, the company believes the next stage will center less on feeds and more on intelligent systems that understand communication and coordination. "We are no longer just building products where people post content," Danyi said. "We are building systems that understand how humans communicate and operate together."