HITN Media Tackles Preschool Screen Time with Spanish-Language Town Hall

HITN Media, the leading Spanish-language media company offering educational and cultural programming, is addressing one of modern parenting's most complex challenges with a new town hall titled Los niños y el tiempo en pantalla (Children and Screen Time). The program, presented by HITN's preschool streaming platform Edye and its wellness brand Vida y Salud, will air on Sunday, September 13 at 8:00pm EDT/PDT on HITN TV and will be available for free on HITNGO, allowing families to watch on demand.

Hosted by journalist Nathalia Ortiz, the town hall features a timely conversation with developmental and behavioral pediatrician Dr. Nidsy Mejía Roque and pediatric neuropsychologist Dr. Fernanda Lucchese-Lobato. The program also includes insights from Dr. Thresia Gambon, spokesperson for the American Academy of Pediatrics (AAP), Matías Dodel, PhD, professor at the Catholic University of Uruguay, and Lina Acosta Sandaal, a development expert and founder of Stop Parenting Alone. In-person surveys conducted by parenting blogger Mariela Irala add real-world perspectives to the discussion.

The initiative arrives as parents grapple with how much screen time is appropriate for young children. Rather than focusing solely on minutes, the town hall emphasizes the American Academy of Pediatrics digital media guidelines, which encourage families to consider the quality and context of digital experiences. Key questions include: Does content matter as much as time? How do viewing habits and whether children are alone or accompanied shape their experience? What activities and relationships get displaced? When should adults step in, and how can limits be set without turning technology into a source of conflict?

Guillermo Sierra, EVP and Head at HITN Media, explained the urgency of the topic: "This issue is urgent and highly relevant to our Latino audiences: the trends we see in the United States often set the tone globally, and parents need to be empowered with clear, evidence-based information that is guilt free." He added that both Vida y Salud and Edye follow AAP recommendations and work alongside parents to promote a healthy relationship with technology that prioritizes guidance, context, and content quality.

The town hall is the first of many initiatives HITN will roll out on this topic. "We want to lead the movement, initiate a critically important conversation, and empower parents to manage this challenge for the benefit of their children," Sierra said. By providing trusted, Spanish-language content on health, wellness, and child development, HITN Media and its brands are helping families make informed decisions. Vida y Salud offers articles, videos, and medical resources through VidaySalud.com, while Edye provides quality preschool entertainment and practical resources curated by children's content experts.

For Texas businesses and organizations focused on family services, early childhood education, and media, this announcement highlights a growing market need: accessible, culturally relevant guidance for Hispanic families navigating technology. As the Latino population continues to grow in Texas, initiatives like this can influence consumer behavior, educational practices, and public health conversations. The emphasis on evidence-based, guilt-free information may also set a precedent for how companies engage with parents on sensitive topics, potentially driving demand for similar resources across the state.

The program will be available for free on HITNGO, ensuring that families can access it whenever they need it. With its balanced approach, Los niños y el tiempo en pantalla empowers families to be present and informed, building a healthier relationship with technology for both children and adults.