Forme Science Uses Prediction Markets to Offer World Cup Refund Promotion, Marking E-Commerce First

Forme Science, the smart posture and recovery wearables brand worn by Olympians, pro athletes, and celebrities, has launched what it calls the world's first e-commerce promotion hedged on a prediction market. From now through June 30, customers who shop on forme.science and use the code TEAMUSA at checkout will receive a 100% refund on their purchase if Team USA reaches the 2026 World Cup Final. The campaign is designed to celebrate Team USA's run in the tournament while allowing the brand to manage financial risk through regulated prediction markets.

Forme co-founder Seiji Liu said the promotion reflects the company's mission to help people perform at their best. "Giving fans the chance to receive free Forme smart posture products if Team USA reaches the Final is our way of standing alongside them on the biggest stage," Liu said. "From Olympians to celebrities to everyday athletes, Forme helps people reach their peak—and there's no bigger stage right now than the World Cup."

To make the campaign possible, Forme partnered with promotions platform PlayAbly, which leveraged the federally regulated prediction market exchange Kalshi to hedge the payout. PlayAbly founder and CEO Angelo Ferro explained that the platform was created to add play to the shopping experience by harnessing excitement around cultural moments. "We saw the World Cup as the perfect stage and Forme as the perfect brand to make it real," Ferro said. "This is what innovation looks like: finding new ways to bring people into the moment."

Kalshi director of business development Nicolas Hull noted that Forme is the first e-commerce brand to use prediction markets to hedge risk. "This is exactly the kind of business application Kalshi is built for," Hull said. "We're making it easier for businesses to derisk bold ideas."

The initiative marks a milestone for both e-commerce and prediction markets, demonstrating how regulated prediction markets can move beyond trading to serve as practical risk-management infrastructure. Liu emphasized that prediction markets are evolving into practical business infrastructure that allows brands to share in major events without taking on unlimited financial exposure. "Now brands can share in a moment like the World Cup without taking on unlimited financial exposure—and focus on creating memorable customer experiences," he said.

Forme, known for its patented intelligent posture wearables for recovery, performance, and longevity, continues to expand beyond smart apparel by developing data-driven health technologies that improve musculoskeletal health and human performance. The company serves consumers, elite athletes, healthcare professionals, and is the Official Posture & Recovery Partner of the MLB Players Association.

With this launch, Forme and PlayAbly are introducing a new model for commerce that combines consumer engagement, financial innovation, and intelligent risk management. As prediction markets continue to mature, the companies believe this approach has the potential to reshape promotional marketing across retail, travel, sports, entertainment, and consumer brands worldwide.

The promotion runs through June 30, 2026, and is subject to official rules available at https://forme.science/pages/team-usa. No purchase is necessary to enter or win, and a purchase will not improve chances of winning. Void where prohibited. The promotion and products have not been endorsed by FIFA or the U.S. Soccer Federation.