FG Brands Rebrands LA Bikini to Bare&Sol, Expanding Beauty and Wellness Franchise in Texas and Beyond

FG Brands, a self-care and wellness platform based in Texas, has announced a national rebrand of its flagship beauty and wellness franchise, formerly known as LA Bikini, which will now operate under the name Bare&Sol. Effective June 1, all locations have transitioned to the new brand identity, featuring expanded service offerings and an enhanced digital presence. This move signifies a strategic evolution for the company, which also owns Facial Collective, as it seeks to capitalize on growing consumer interest in ingredient-conscious and membership-driven beauty services.

The rebrand reflects years of robust growth and positive guest feedback, according to Jan Zalud, CEO of FG Brands. “We’re thrilled to re-introduce the original sugaring franchise brand with a refreshed identity and bold new direction,” Zalud stated. “When we acquired LA Bikini, we identified an opportunity to deliver a better consumer experience than traditional waxing salons. Customers have evolved and we have chosen to evolve with them.” With over one million Brazilian sugaring wax services performed to date, the company has perfected its sugaring hair removal technique and combined it with professional airbrush spray tanning, creating a unique franchise model that focuses exclusively on these two high-demand services.

Bare&Sol’s core service line, sugaring, uses an all-natural sugar paste free of harsh chemicals found in traditional waxing. Airbrush spray tanning, available at select locations, is UV-free and applied by trained estheticians for customized results. Together, these services position Bare&Sol as a full-service skin-wellness destination, tapping into a consumer-driven sector with strong growth potential, particularly among Millennial and Gen Z demographics. The brand’s membership-driven model provides two distinct revenue streams—expert hair removal and airbrush spray tanning—under one roof, a differentiation that sets it apart from traditional salons.

The new studio design reflects a shift away from the clinical feel often associated with hair removal, embracing clean lines, warm textures, and a calming modern aesthetic. This transformation is intended to create an elevated experience for today’s discerning beauty consumers. According to FG Brands, the rebrand is built to capitalize on where consumer interest is trending, challenging the status quo of traditional waxing salons that have remained largely unchanged for decades.

For Texas, where FG Brands is headquartered, this rebrand underscores the state’s role as a hub for innovative franchise opportunities in the beauty and wellness sector. The company’s focus on entrepreneurship and self-care aligns with the economic impact of franchise growth, offering potential investors a model that combines two sought-after services. As the franchise expands, it is poised to contribute to job creation and local economies across the state and nationwide.

The transition to Bare&Sol is supported by a significantly enhanced digital presence, making it easier for guests to book appointments and learn about memberships. For more information, visit https://bareandsol.skin. Details on becoming a franchisee are available at https://fgbrands.co.