Danny McBride's Don Gato Tequila Taps Jon Lindsay for 'Cool Times' Anthem

Don Gato Tequila, the additive-free brand co-owned by actor and producer Danny McBride, has expanded its creative universe with an original song and accompanying spot. According to an announcement from Daffin Records, Savannah and New York City-based artist Jon Lindsay wrote, produced, and performed “Cool Times,” which now soundtracks a new one-minute Don Gato house-party film. The track also features backing vocals from Lindsay’s longtime collaborator Benji Hughes.

The spot was written, directed, shot, and edited by Don Gato co-owner Chris Walldorf in Charleston, South Carolina. It depicts a sun-soaked poolside gathering where Don Gato tequila is poured, glasses are raised, and the party eventually moves into the pool. The song and film aim to capture the final golden stretch of summer while keeping the celebration going into fall.

“Cool Times” takes its title from Don Gato’s “Made good. For cool times.” ethos and extends a campaign that has already drawn major advertising-industry attention. McBride and longtime collaborator David Gordon Green established the larger Don Gato world through the brand’s “Saga of All Sagas” films, which were recognized by Ad Age, Adweek, and MediaPost for their blend of lucha libre mythology, tequila, cats, and McBride’s comedic sensibility. Walldorf’s new spot builds on that momentum with an original song Lindsay saw as a natural extension of the Don Gato universe.

“I’ve been such a fan of the world Danny created for Don Gato from day one,” Lindsay said. “The ads have been insane and are getting a ton of well-deserved recognition. With as hard as the guys were going at the whole ‘cool times’ vibe, I couldn’t believe there wasn’t already a slammin’ song for it. As soon as I had the demo done, it was obvious I needed to get the homie Benji Hughes on this thing.”

Lindsay and Hughes have been making music together since their early days in Charlotte, North Carolina, with Lindsay serving as a longtime member of Hughes’ band on keyboards and vocals. Last year, they toured nationally as An Evening Extreme with Benji Hughes and Jon Lindsay, including an official SXSW showcase and appearances alongside Jackson Browne and Jeff Bridges. Lindsay’s fourth LP, Big Stage, was released by Daffin Records in 2025. More information about the artist is available at Jon Lindsay.

Don Gato Tequila is an award-winning, additive-free tequila produced from 100% blue agave grown in the Lowlands of Jalisco, Mexico. Its mythology centers on Don Gato, a legendary undefeated luchador, feline aficionado, and tequila maker whose story McBride has taken upon himself to document for American audiences. The brand is available in Blanco and Reposado expressions. The full release can be viewed on www.newmediawire.com.

For Texas, the collaboration underscores the growing intersection of music, advertising, and consumer brands—a space where the state’s creative talent and business-friendly environment continue to attract attention. As Don Gato expands its campaign, it demonstrates how original music can drive brand identity and consumer engagement, offering a model for Texas businesses looking to stand out in competitive markets.