Culture Pilot Elevates Susan Renaud and Geoff Nelson to Principal Partners

Texas-based growth strategy, brand development, and marketing firm Culture Pilot has announced that Susan Renaud and Geoff Nelson have joined its ownership team as Principal Partners. The appointments, effective July 2026, mark a significant milestone for the firm and position it for continued expansion in the competitive Texas business landscape.

Renaud, who serves as Director of Digital, brings a diverse background spanning psychology, public health, behavioral therapy, and a coding bootcamp. At Culture Pilot, she collaborates with clients to decode marketing data and transform insights into strategic actions. She also continues to expand her expertise in digital video production. "I've always had room to learn, experiment, and keep getting better, personally and professionally," Renaud said. "I'm excited to have a bigger role in where we go next."

Nelson, Chief Strategist, has decades of experience at established companies including Dell, DYWIDAG, and Intel, as well as startups in media, metals, and spirits. He has bootstrapped a startup to $1 million in one year. At Culture Pilot, Nelson uncovers unique points of view and opportunities that strengthen clients and their market positions. "I've worked in almost every type of organization, and Culture Pilot has been by far the most rewarding," Nelson said. "It's an insanely creative, no-BS team, and we work with clients who give us room to explore, take risks, and do great work."

The promotions reflect the firm's commitment to recognizing internal talent and ensuring leadership continuity. Co-founder and Creative Director Kara Gray noted, "Susan and Geoff have made Culture Pilot better. They're smart, curious, opinionated in the right ways, and they care deeply about the work and the people behind it. They're already leaders here; this just makes it official." Co-founder and CEO Tim DeSilva added, "Susan and Geoff have earned a much bigger voice in where Culture Pilot goes from here. I couldn't be more proud to have them beside us as partners, and I'm genuinely excited about what we'll build next."

Renaud and Nelson join existing Principal Partners Tim DeSilva, Kara Gray, Javier Fadul, and Erma Tijerina. Together, they represent two essential sides of Culture Pilot's future: defining where brands should go and building the systems that help them get there.

This leadership expansion is significant for Texas businesses seeking strategic partners. Culture Pilot helps organizations clarify who they are, communicate what matters, and build momentum around what comes next. By connecting business strategy, brand, digital marketing, and execution, the firm enables ambitious organizations to move from insight to action. For more information, visit https://culturepilot.com.