Chuck Pisciotta Shifts ITS WHO YOU KNOW Workshop to One-on-One Online Video Calls

Chuck Pisciotta is transitioning his ITS WHO YOU KNOW workshop from a three-day group event to one-on-one online video calls. The shift comes after overwhelming interest in the workshop, which is designed to help enterprise sales professionals tackle challenges in building relationships, gaining access to decision-makers, and growing strategic accounts.

The new individual program starts with a 30-minute video call for $100. During that session, Pisciotta will learn about the participant’s specific challenges and discuss strategies tailored to their needs. Follow-up video sessions are one hour and cost $150 each, or $650 for a package of five sessions. Those interested can Click to register for an introductory video call.

Pisciotta developed ITS WHO YOU KNOW from decades of experience leading high-value business initiatives and enterprise sales. Its central principle is that opportunity follows relationships—and that trusted professional relationships can create lasting business value. “Throughout my career, I’ve seen that technical expertise and product knowledge matter, but relationships are what ultimately create opportunity,” said Pisciotta. “Trust opens doors, credibility creates momentum, and strong professional networks generate value for years to come.”

Pisciotta began his career at Bell Labs during a transformative period in modern communications. He later helped launch AT&T Data Security Services and built a career spanning software, professional services, global sales leadership, marketing, mergers and acquisitions, corporate development, and strategic business development. He currently operates under the Peak Performance brand, advising professionals and organizations on relationship-driven business growth.

Peak Performance is a U.S.-based advisory firm that works with multinational corporations to unlock high-stakes enterprise sales opportunities, help sales executives gain early access to decision-makers, and protect recurring revenue by stabilizing at-risk accounts. Pisciotta also serves on the advisory boards of select companies.

In addition to the one-on-one sessions, Pisciotta offers conference speaking and advisory services. For inquiries about speaking engagements or advisory work, contact Luciana at lucianaatbp@gmail.com.

The move to individualized coaching reflects a broader trend in professional development: as enterprise sales become more complex, companies and sales leaders are seeking personalized guidance to navigate relationship-building and account growth. For Texas businesses, Pisciotta’s expertise could be particularly relevant as the state continues to attract multinational corporations and high-growth enterprises. By focusing on relationship-driven strategies, Pisciotta aims to help professionals create sustainable business value—a goal that resonates with Texas’s dynamic business environment, where networking and strategic partnerships often drive economic success.