Bulqit Introduces Ongoing Home Services as a New Category of Builder Incentives

A recent trend in the homebuilding industry sees builders getting more creative with incentives, moving beyond traditional mortgage rate buydowns to offer lifestyle-focused perks such as free pools, golf carts, and outdoor living upgrades. According to a Builder Magazine feature by Heather Wright, these value-added benefits aim to attract buyers in a competitive market. Now, Bulqit introduces a new category: ongoing home services.

Bulqit, a technology platform based in Chicago, enables homebuilders to provide buyers with immediate access to professionally managed recurring home services, including lawn care, pool maintenance, pest control, window cleaning, pressure washing, and other neighborhood services through a single platform. Inc. recently explored this model in an article by Howard Tullman titled "The Business Benefits of Building Community."

Unlike one-time incentives at closing, Bulqit's model creates ongoing value after move-in while minimizing financial impact for builders. “Builders have become incredibly creative with incentives,” said Keegan Bonebrake, Founder and CEO of Bulqit. “The industry has moved from simply reducing mortgage costs to improving the homeowner experience. We believe recurring home services represent the next logical step because they continue delivering value long after move-in day.”

Bulqit's neighborhood-based marketplace organizes homeowners into localized service groups, allowing licensed service providers to optimize routes and reduce travel time, leading to competitive pricing through operational efficiencies. This offers builders a way to provide meaningful benefits without relying solely on costly construction upgrades or discounts.

Industry observers note that today's buyers increasingly value convenience and lifestyle alongside the home itself. As highlighted by Builder Magazine, incentives like complimentary backyard pools and golf carts demonstrate a shift toward experience-driven offerings. Bulqit sees recurring home services fitting naturally into this trend.

Instead of a one-time promotional item, new homeowners can enjoy coordinated neighborhood services immediately after closing, managing multiple services through a single platform. This concept also aligns with master-planned communities, where professionally coordinated services can improve neighborhood consistency and simplify property maintenance.

Bulqit is currently launching with homebuilder, HOA, and service provider partnerships across several high-growth Sunbelt markets and expects recurring home services to become an increasingly common component of builder incentive programs over the coming years.

Bulqit's platform connects homeowners with established home service companies through neighborhood-based marketplaces, offering services like lawn care, pool maintenance, pest control, window cleaning, pressure washing, and mobile car washing. By organizing these services at the neighborhood level, Bulqit helps homeowners access competitive pricing and enables service providers to operate more efficiently through optimized routes and recurring customers. The platform aims to simplify homeownership while creating new customer acquisition opportunities for professional service companies and strategic partners.