Australian Plant Protein Brand Green Choice Proteins Sets Sights on U.S. Market with OneLavi Launch

Green Choice Proteins, an Australian plant-based nutrition company, has announced that its products are coming soon to OneLavi.com, marking the brand's first planned U.S. consumer availability. The move represents a significant step in the company's expansion into the American market and highlights the growing demand for clean-label, plant-based nutrition products among U.S. consumers.

The upcoming launch will introduce Green Choice Proteins' Australian-made plant protein powders to U.S. consumers through an online retail platform. The company views OneLavi as an important first step in a broader expansion strategy that also includes a planned Amazon launch and opportunities for additional retail distribution. For Texas businesses and consumers, this signals increasing competition and choice in the plant-based protein sector, which could spur innovation and drive further growth in the state's health and wellness market.

"Making Green Choice Proteins available to American consumers is something we've been working toward, and OneLavi represents an exciting first step," said Puneet Chawla, Founder of Green Choice Proteins. "We want to introduce our approach to plant-based nutrition to a new audience, with products that combine quality ingredients, enjoyable flavors, and the convenience people look for in their everyday routines."

Green Choice Proteins plans to introduce three of its plant-based protein powders on OneLavi, each developed around the company's commitment to ingredient transparency, flavor, and functional daily nutrition. The Chocolate Flavored Protein Powder offers 35.3g of plant protein per serving, is made with Australian-grown pea and faba, features pure cocoa powder and coconut milk powder, contains omega-3 from linseed, and has no artificial colours, flavours, or fillers.

The Vanilla Flavored Protein Powder provides 34.9g of plant protein per serving and is designed for smoothies, oats, baking, and everyday nutrition routines. It is made using Australian-grown plant proteins, includes omega-3 from linseed, and offers a clean vanilla flavor profile without artificial additives. The Salted Caramel Flavored Protein Powder also delivers 34.9g of plant protein per serving, combining caramel sweetness with balanced salted notes. It is made using Australian-grown pea and faba, includes omega-3 from linseed, and contains no artificial colours, flavours, or fillers. All three products are manufactured in Victoria, Australia.

The OneLavi announcement follows Green Choice Proteins' participation in the September 2026 ECRM Vitamin, Weight Management & Sports Nutrition Session in Palm Beach Gardens, Florida, where the company introduced its Australian-made products and brand philosophy to U.S. retail buyers. The company's U.S. strategy combines direct consumer availability through e-commerce with ongoing efforts to develop relationships across additional retail channels. Green Choice Proteins has also announced plans to bring its products to Amazon, providing another potential avenue for reaching consumers as its U.S. presence grows.

"Our goal is to build Green Choice Proteins in the United States step by step," added Chawla. "OneLavi gives us an opportunity to begin reaching consumers directly, while our recent ECRM participation and plans for Amazon are part of a larger effort to introduce the brand across multiple retail channels."

Green Choice Proteins develops plant-based nutrition products intended to fit into a wide range of daily routines, from breakfast smoothies and oatmeal to baking and other convenient meal options. Rather than focusing exclusively on traditional sports nutrition audiences, the company emphasizes the broader appeal of plant protein for consumers interested in clean-label ingredients, transparency, and practical everyday nutrition. The family-owned business also places importance on responsible sourcing and Australian manufacturing, incorporating plant proteins derived from Australian-grown crops into its formulations.

For more information, visit Green Choice Proteins.