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IMAGE Studios Expands Franchise Footprint to Four Major Markets Including Houston

Building Texas Show Staff September 22, 2025
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IMAGE Studios Expands Franchise Footprint to Four Major Markets Including Houston

Summary

IMAGE Studios is expanding its upscale salon suite franchise operations to Atlanta, Houston, St. Louis, and Tampa, targeting underserved markets where beauty and wellness demand continues to grow.

Full Article

IMAGE Studios, a leading franchisor of upscale salon suites, is expanding its national footprint with planned openings in Atlanta, Houston, St. Louis and Tampa, Florida. The expansion targets markets where demand for beauty and wellness services continues to grow, offering qualified entrepreneurs franchise opportunities with a proven business model. This strategic move represents significant growth potential for the Texas economy, particularly in Houston, where the beauty and wellness industry continues to demonstrate robust demand.

The company has established itself as one of the fastest-growing brands in the salon suite industry, with over 120 locations operating across 27 states and more than 200 in development. IMAGE Studios' expansion strategy focuses on cities where both franchise owners and beauty professionals can thrive in underserved markets. Jason Olsen, Founder and CEO of IMAGE Studios, emphasized the strategic nature of this expansion, stating that in markets like Houston and the other targeted cities, the company sees nothing but an open runway for growth where others have tapped out.

IMAGE Studios continues to stand apart with its innovative design, diverse tenant mix and strong community focus. The company's competitive advantages include smart, flexible design featuring modern finishes and customizable layouts that allow beauty professionals to personalize their spaces. The turnkey business model enables independent entrepreneurs to start businesses quickly with minimal barriers to entry. For entrepreneurs interested in franchise opportunities, detailed information is available at https://imagestudiosfranchise.com.

The company employs a balanced tenant mix strategy, maintaining approximately 60% hair professionals and 40% aesthetics professionals with a long-term goal of achieving a 50/50 ratio. This diversity fosters cross-referrals, collaboration and client loyalty, leading to stronger retention rates. Beauty professionals interested in opening their own salon can explore opportunities at https://imagestudios360.com/open-your-salon. The community-centered culture creates a collaborative environment through networking opportunities, shared resources and open-door policies.

Technology-enabled support includes AI-powered chatbots, streamlined lead capture and digital systems that help owners and professionals manage operations efficiently. Additional company information can be found at https://imagestudios360.com. Ongoing education and resources provide training, business coaching and educational opportunities for both franchise owners and beauty professionals. The expansion into these four major metropolitan areas represents strategic growth for IMAGE Studios as demand for beauty and wellness services continues to rise nationwide.

The move enables local entrepreneurs to invest in a scalable business model that redefines the salon suite industry while supporting independent beauty professionals in building their businesses. For the Houston market specifically, this expansion brings new economic opportunities and job creation potential to the Texas beauty industry, contributing to the state's growing reputation as a hub for business innovation and entrepreneurship in the personal care services sector.

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