Hill Country Mile Rod Expands Vehicle Eligibility to Boost Participation and Local Economy

The Third Annual Hill Country Mile Rod Run will take place in downtown Boerne, Texas, on October 11, 2025, with an expanded vehicle eligibility that now includes American-made cars and trucks built in 1985 or earlier, as well as race cars. This strategic change aims to broaden participation by celebrating a wider range of American automotive history, reinforcing the event's role in fostering community spirit and providing family-friendly activities.

The event kicks off with a Pre-Show Party on October 10 from 6 p.m. to 8 p.m. at West San Antonio Road, where attendees can register their vehicles, enjoy live music, and socialize with fellow enthusiasts. The main event on October 11, from 8 a.m. to 5 p.m., transforms Boerne's downtown into a showcase of hundreds of classic vehicles. Registration is priced at $40 per vehicle, which includes an event T-shirt and other perks, making it accessible for a diverse range of participants.

Awards will be presented at 3 p.m. on Saturday at the gazebo at Main Plaza, with all registered vehicles automatically considered for various categories. The weekend concludes with the Sunday Rod Run, a scenic cruise through the Hill Country, encouraging visitors to extend their stay and explore local amenities like shopping and dining along the Hill Country Mile. This extension not only enhances the visitor experience but also drives additional revenue for area businesses.

Larry Woods, Director of Visit Boerne, emphasized the event's growth into a community staple, uniting enthusiasts and families around a shared passion for automotive heritage. The expansion of vehicle eligibility increases inclusivity and is expected to boost local tourism significantly. This provides economic benefits to Boerne's small businesses, such as those featured on https://www.visitboerne.org, by attracting more attendees and prolonging their visits. The event highlights Boerne's charm as a destination for classic car aficionados, potentially setting a precedent for other Texas towns to leverage niche events for economic development and community building.